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The Royal Concept is a pop rock band founded in Sweden in 2010, composed of David Larson (vocals, guitar and keyboard), Filip Bekic (guitar), Robert Magnus (bass) and Frans Povel (drums).
Originally billed as The Concept, in 2010 they released their first single, "Damn", which has a mixture of sunny-pop and electronic elements. The following year they released "D-D-Dance" and "Gimme Twice". After getting support from the Swedish national radio channel P3, they soon made an impression on the Swedish live music scene, peaking in the summer of 2011 at the Peace & Love festival.
In early 2012, the band changed its name to The Royal Concept, signing to Lava Records and releasing their self-titled EP in June. They also released their tracks "World on Fire" and "Naked and Dumb", followed by a fall tour in the US opening